Schlagwort: Soft Power

Flags of the BRICS countries are waved in a rain of confetti.
Western flags are nowhere to be seen. But the Russian campaigns to counter attempts at isolation are not always successful.The closing of the 2024 BRICS Sports Games in Kazan, June 23, 2014. | Image: picture alliance/dpa/TASS | Yegor Aleyev.

In the Run-Up to the BRICS+ Summit: Russia’s BRICS+ Soft Power Offensive in Fashion and Sport

10. Oktober 2024 und

Isolating Russia is a key element of the West’s response to Russia’s war of aggression against Ukraine. However, this strategy has only been partially successful. After more than two years of fighting, Russia has found ways to circumvent economic sanctions and political exclusion. This year’s BRICS+ summit, to be held in Kazan in October, is likely to illustrate this development. Russia will host a summit of the highest political and economic importance, bringing together leading powers from different regions of the world. This Spotlight unpacks and evaluates the effectiveness of Russia’s efforts to counter Western isolationist strategies by using soft power initiatives in the areas of fashion and sport in the run-up to the summit.

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