A new political party was founded in Turkey on 25 October 2017. Named the “IYI Party”, meaning “good party”, it claims to bring betterment for Turkey’s financial, judicial and also human rights situation. The inaugural speech of the party’s founder, Meral Akşener, leaves an impression of the “modern” face of Turkish conservative politics. The IYI Party presents itself as an alternative to the Justice and Development Party (AKP) in times of a growing dissatisfaction with Turkish politics and reorientations in opposition parties’ political stance. Although the idea that the AKP era might come to an end is intriguing, the Akşener’s party seems to follow the well-known narrative of Turkish nationalism. For a truly pluralist democracy in Turkey, this is not enough.